ReplyCrestAI

How much are after-hours leads costing you?

Leads come in at night and on weekends. If nobody answers fast, many of them call the next agent. Plug in your numbers. Every field is your own estimate, so change anything that doesn't fit.

Calls, texts, web forms, Zillow, ads. All sources.

%

Evenings, weekends, and while you're at a showing or closing.

%

Your guess at how many go cold or pick another agent before you reply.

%

Of leads you do reach, how many end in a closed deal.

$

Commission after your brokerage split.

How the math works

  1. Leads per month × after-hours share = after-hours leads.
  2. After-hours leads × share lost = leads that slip away each month.
  3. Lost leads × 12 × your closing rate = deals missed per year.
  4. Deals missed × your take per deal = commission lost.